Bali has been one of the top growing property markets in recent years, with significant growth in visitors, listings, and occupancy rates.
Based on Villa Finder, in 2025 Bali welcomed approximately 7 million foreign tourists, a 9.7% increase over 2024. But Airbnb supply grew 18% year-on-year, topping 39,000 listings, with average discount rates jumping from 15% in 2024 to nearly 19% in 2025, and booking values down 21.6% year-on-year. What this means is simple: Bali does not have a demand problem. It has a supply problem.
With the surge of villa listings, property owners now have to step up their approach to stand out and hit their revenue targets. Industry leaders at Villa Finder’s 2025 event confirmed that the path forward is to treat the villa like a business, which means investing in brand identity, professional photography, and reputation management to compete in an increasingly crowded market.
With 6 years of industry experience in digital marketing, branding, and content production, we found there are 3 basic ways proven to increase occupancy rates for your property.
1. Fix The Website
Start by asking yourself some questions. Does my website already represent my niche? Do I have a hero video to make a strong first impression? Do I have the right message and tagline to represent my brand with the right keywords?
If a visitor can’t understand what your brand is and what you’re selling within 30 seconds, you’ve already lost them.
The easiest fixes are:
Add hero message and tagline.
Add a video on the landing page to lower bounce rate.
Update the photos at least once every semester.
Publish blogs regularly with updated visuals.
2. Fix The Google
When you search your niche on Google, does your property appear in the top 5? If not, you’re likely missing customers. The quickest fix is using Google Ads to put your listing at the top whenever someone searches your niche. But the quick way isn’t always the best way.
The best way to do it is:
Align all branding. Including name and tagline should be consistent across every platform.
Set the correct business category.
Add an active phone number with a response time of under 2 hours.
List the correct products or services.
Put in the correct address.
Actively respond to reviews and ask for them. You could package it as a free breakfast or coffee in exchange for a review.
Regularly update your Google photos.
3. Fix The Social Media
Honestly, social media is not the most direct way to get your property booked. However, it is the right place to build brand awareness and stay visible to your audience. Since almost everyone is on social media on a daily basis.
To do it correctly you need:
Match every element. This means logo, hero message, and tagline with your website and Google profile.
Add a Linktree that connects to your website, WhatsApp for direct bookings, and your OTA listings.
Regularly upload content in different formats. Carousels, reels, and single images.
Run paid ads.
BONUS
4. Fix The OTA Listings
This is the most direct way to get your property booked. On OTA platforms, you need to update your content regularly and actively manage your reviews. Some of the main OTA platforms are Booking.com, Expedia, Airbnb, Traveloka, and others.
These are the same 4 pillars we’ve been executing for our clients over the past 6 years.
At Levera, we specialize in digital marketing, branding, and content production specifically for the hospitality and property industry in Bali. From fixing your website visuals and Google presence to managing your social media content and production. We build the system so you don’t have to figure it out alone.
If you want to know where your property stands right now, we offer a free brand audit to identify exactly what’s holding your occupancy back.
DM us or visit https://levera.id to get
started.
